Ever since Sony debuted its 2021 TV product lineup at CES 2021, we’ve been eagerly waiting to hear how much these new models will cost and when we can get our hands on them. Today, we got the first of these details: Sony has announced the pricing for the 55- and 65-inch sizes of its flagship A90J Master Series 4K OLED TV, as well as its 55- and 65-inch X80J, a compelling 4K LED TV.

Obviously, there’s a lot missing here, like Sony’s monster 8K Master Series Z9J, and its more affordable A80J OLED TV, but we expect to have these details within the coming days, so check back with us before the end of the month for more prices and availability dates.

2021 Bravia XR Master Series A90J 4K OLED TV

2021 Sony A90J 4K HDR OLED TV

For 2021, Sony has upped its OLED game considerably, with the Master Series A90J, a 4K OLED TV that has increased brightness and contrast when compared to the company’s 2020 lineup. Sony is also gracing all of its flagship TVs with a new suite of processing technologies under the “XR” moniker. Leading the XR tech is Sony’s Cognitive Processor XR, which it claims can “understand how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors.” Meanwhile, XR HDR Remaster takes an object-oriented approach to enhancing images, adjusting the hue, saturation, brightness, and motion vector for each on-screen object.

Along with the new XR technologies, Sony has moved into full support for HDMI 2.1, including HDMI eARC, 4K resolution at 120Hz, auto low-latency mode (ALLM), and variable refresh rate (VRR), which will be added via a firmware update later this year.

This is in addition to a huge array of features like Dolby Vision, Dolby Atmos, IMAX Enhanced, an aluminum backlit remote with voice, and Acoustic Surface Audio+.

Sony’s smart TVs have used Google’s Android TV software for several years, but this year, they get the new Google TV interface, which Google debuted on its $50 Chromecast with Google TV streaming media device. Google TV adds a layer of content curation, personalization, and recommendations from your streaming services, for a more interactive home screen experience. Along with apps for the usual suspects like Netflix, YouTube, and Amazon Prime Video, Sony Bravia buyers also get exclusive access to Bravia Core, a streaming service that uses credits for movie and TV show rentals and purchases.

  • 83-inch A90J OLED TV: Price unavailable
  • 65-inch A90J OLED TV: $4,000, available for pre-order now
  • 55-inch A90J OLED TV: $3,000, available for pre-order now

2021 X80J 4K Google TV

2021 Sony X80J 4K HDR LED TV

The X80J is one of Sony’s more attainable 4K LED TV models, with sizes that range from 43- to 75-inches. Most of the on-board technologies are unchanged from last year’s X800H, including Sony’s excellent X1 4K HDR Processor, which not only does a stellar job of making HDR images pop, but also handles upscaling of non-4K content brilliantly so you can enjoy all of your content in near-4K quality.

What has been upgraded is the X80J’s color, now powered by Sony’s Trilumios Pro display. Making a return is Dolby Vision, HDR10, Dolby Atmos, DTS, Apple HomeKit, Apple AirPlay 2, and Chromecast. The biggest difference will be noticeable on the 43-inch model which moves from an edge-lit backlight to a direct-style backlight — the same kind that’s used on the larger sizes.

Like the other TVs in Sony’s 2021 lineup, the X80J gets Android TV with the Google TV interface for highly customized and personalized streaming content curation.

  • 43-inch X80J Google TV: Price unavailable
  • 50-inch X80J Google TV: Price unavailable
  • 55-inch X80J Google TV: $950, available for pre-order now
  • 65-inch X80J Google TV: $1,150, available for pre-order now
  • 75-inch X80J Google TV: Price unavailable

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