Wyrestorm has appointed Nick Roberts Specification and Training Manager, to replace the recently retired industry veteran Glen Harvey, and to oversee WyreStorm system design for the EMEA region.

Nick brings with him a wealth of technical, professional and personal experience from over a decade in the industry backed up by higher education in music technology and audio system design, not to mention his experience as a classically trained multi-instrumentalist.

Professionally, Roberts is industry-certified by Lutron and CEDIA, and well versed in all aspects of the custom design and installation of audio, visual and lighting control technology for commercial and residential projects.

His experience in previous roles include design of a wide variety of large-scale commercial AV systems for leading hotel chains, bars and clubs, as well as designing meeting and presentation environments for corporate clients, professional recording studios for education, live stage lighting and audio and mid-to-large scale home cinema systems.

WyreStorm’s EMEA General Manager, Adrian Ickeringill notes that key to Nick’s appointment was expertise in the design and implementation of the full gamut of SmartHome technology:

“Nick’s impressive skillset spans the development and analysis of control/automation software and hardware; he has significant coding ability and an excellent knowledge of driver development – all of which make him a highly valued addition to WyreStorm’s technical team.

When we have worked with Nick in the past and have always noted his technical competence, extensive installation experience and superb market-facing interpersonal skills, so when the opportunity arose to add him to our ranks, we didn’t think twice.”

In his new role as Specification and Training Manager, Roberts is tasked with WyreStorm training throughout the EMEA region to support the company’s global network of distributors and their dealers. His experience in product development also makes him an invaluable addition to WyreStorm’s team of testers dedicated to fighting for the rights of the installer within their brand and products.

Nick’s background in designing AV systems for a variety of commercial and residential applications also makes him ideal to manage WyreStorm’s system design service throughout the EMEA region, where he’ll be responsible for producing key content and elements used in the service and growing this side of the WyreStorm business.

“For years I have associated the WyreStorm brand with rock solid performance and have used many of their products in all manner of system designs and installs,” says Roberts. “Through my involvement with control/automation solutions I got to know the people behind the brand, which let me fully appreciate the WyreStorm philosophy of providing the best technology for the application. With the continual expansion of the WyreStorm product line and the exiting developments just around the corner I am looking forward to the challenge of helping to affirm WyreStorm as one of the very best AV solutions providers in the industry.”

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