As we come to the end of Cyber Week, there’s no slowdown in the amazing Cyber Week deals. Expecting a long winter indoors, huge retailers are rolling out the red carpet for customers, as we’ve seen with these Amazon Cyber Week Deals. Right now the Fire TV Stick is $20 off at Amazon. You can score one for only $30, down from its regular price of $50. That’s a 40% savings. Incredible!

Imagine being able to take your TV with you, wherever you go, whether traveling or just to a friend’s home, and enjoy 4K viewing. That’s what you get with a streaming stick, and this is Amazon’s best streaming stick yet. It’s fast, offers support for HDR10+, has super responsive voice control, a better remote, and improved Alexa. If you’ve been looking for an easy, fast, and versatile way to get streaming to your 4K TV, the Fire Stick TV 4K could be for you. Amazon built the Fire Stick to compete with other streaming dongles, like Roku’s Streaming Stick Plus, but sells it at nearly half the price, plus it adds Alexa voice integration.

The Fire TV Stick 4K contains all of your content and is completely portable, plugging into the HDMI slot in any accommodating TV (one down side: it’s chunky and can cover other slots). You don’t need to be an Amazon Prime member to use it, but if you are, it will come pre-registered to your account, giving you instant access to all your Amazon Prime shows and films the minute you plug it in (not to mention all the Amazon Original shows you want). And, like other streaming devices, like Apple TV and Roku, you can of course access your other favorite content streamers, be it Netflix, Hulu, or YouTube.

Where this version of the Fire TV Stick excels in particular is in the remote and with Alexa. The new remote has the Fire TV’s patented navigation dial, and all the basics you’d expect, plus a power button for your TV and volume control. But it’s also aligned with a remote app that works with Android and iOS, which gives you a full digital keyboard (a lifesaver). As for Alexa, she’s super attuned and speedy when used with the Fire Stick, giving you ever easier access. On some TVs you can even use her to switch HDMI ports. You can also use Alexa to control playback within multiple apps, including Netflix, Hulu, and others. The Fire TV Cube can do more, but this is still an amazing amount of control for a stick.

Our access to the world of streaming is opening itself up to more and more options, and Amazon’s Fire TV Stick 4K is one of the best. If you’re an Amazon Prime subscriber, it’s an obvious choice, but even if you’re not, it’s a steal at just $30. That’s $20 off its original pride of $50, right now for Cyber Week.

We strive to help our readers find the best deals on quality products and services, and we choose what we cover carefully and independently. The prices, details, and availability of the products and deals in this post may be subject to change at anytime. Be sure to check that they are still in effect before making a purchase.

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