Philips has unveiled a second OLED TV at its European trade preview, along with new HDR edge-lit LED screens, and revealed that it will be launching a Quantum Dot screen range at IFA 2017.
The new OLED TV is the 55-inch 55POS9002 (pictured above). It will feature a freshly-baked P5 picture processing engine and three-sided Ambilight, but drops the integrated sound bar seen on the 901F. It will however have a Freeview Play tuner, and a central ‘Cradle’ stand. Peak light output is said to be 750 nits.
TP Vision managing director Graham Speake told Inside CI that the new screen will launch in the summer, pending Freeview certification. Indeed, all of the brand’s 2017 Android models will offer Freeview Play. Speake says the OLED will also be submitted for Ultra Premium certification. Demonstrations of the new set impressed with its huge contrast and vivid hues.
Significantly, Philips says it will not support Dolby Vision HDR on either OLED or LED LCD TVs. Director of Product Planning and Strategy Danny Teck said that Dolby Vision was “nice, but unnesessary,” adding: “We think we know how to best tune our TVs for HDR picture performance.”
The company also announced a new 7000 series of LED edge lit UHD TVs, with three-sided Ambilight. The 7502 model will be available in 49-, 55- and 65- inch screen sizes and will be HDR10 and HLG compatible, with a 400 nit peak light output. Audio is via a slim integrated soundbar with a 45W amplifier. The 7502 also features a dark brushed aluminium bezel and open frame central stand. It’s powered by the latest M version of the Android Smart TV OS, running on a quad-core processor with 16GB of internal memory.
Like the new OLED, the 7502 employs the new P5 picture processing engine. P5 promises to bring a 50 per cent features and performance gain when compared with the existing Perfect Pixel Ultra HD engine. Improved system integration has resulted in a chipset reduction, from the current three chips found in the Perfect Pixel Ultra HD system to just one.
Philips says this reduction in chips brings a faster transfer of data with better timing and improved control over the whole processing sequence. The P5 engine includes a new advanced DNR system and Mosquito NR function said to offer significantly increased noise reduction without image detail blurring or smearing. The P5 engine also introduces a new Detail Meter and Detail Enhancer, alongside an improved Gamut Mapping System, and new Smart Bit Enhancement system which takes 8-bit video to near 14-bit precision in areas where banding occurs.
At the event, Philips also introduced the UHD HDR-compatible 6482, available in 49- and 55-inch screen sizes. Features include three-sided Ambilight, wide colour gamut and 400 nit peak brightness.
With an eye to the future, Philips also confirmed that is is developing Quantum Dot LED LCD TVs. A QD panel was shown in early engineering guise, which will eventually form the company’s 8 series. The new screens will use VA panels for improved contrast, and are expected to be officially unveiled at IFA in September. Philips also demonstrated intergration with the Google Home smart speaker system. Using Google Assistant, a Philips Android TV played YouTube content under voice command, as well as demonstrating Ambilight functionality.