Chinese screen and appliance giant Hisense has confirmed that is an Official Sponsor of the 2018 FIFA World Cup Russia. The partnership will see Hisense, whose UK headquarters are based in Leeds, become the Official Television of the 2018 FIFA World Cup, as well as the 2017 FIFA Confederations Cup.
Speaking on the high-profile deal, Howard Grindrod, deputy managing director of Hisense UK, said: “The FIFA World Cup is the most watched sporting event on the planet and we’re delighted to have this opportunity to be a part of both the 2017 FIFA Confederations Cup and 2018 FIFA World Cup as an Official Sponsor.
“Our brand has continued to grow and the FIFA World Cup is the perfect platform to improve awareness in the UK and deliver the action to fans at home and travelling to Russia. For every major tournament, the nation is gripped with football fever and this gives us an opportunity to continue highlighting our high-specification products to a passionate and engaged audience.”
The global sponsorship deal for the 2018 FIFA World Cup includes traditional match-day, digital and experiential activation assets. This sponsorship is the latest in a series of high profile partnership and events the brand has embarked upon, which includes UEFA’s Euro 2016, the Australian Open, NASCAR’s XFINITY series, Red Bull Racing Formula 1, Joe Gibbs Racing, and Germany’s FC Schalke 04.
Hisense is currently rank third in global TV shipments and has been the number one brand in TV market share in China, it’s domestic market, for 13 consecutive years.