UK multiroom AV manufacturer HDAnywhere has become the first HDMI video distribution company to join the UHD Alliance.
The UHDA was formed by a group of Hollywood studios, consumer electronics brands, content distributors and technology companies to foster an ecosystem of UHD products and services. The Alliance aims to ensure that all of the links in the chain meet identified premium quality standards and provides information on premium Ultra-HD content and devices
Companies involved include Dolby, LG Electronics , Netflix, Panasonic, Samsung, Sharp, Sony, Technicolor, The Walt Disney Studios, Twentieth Century Fox and Warner Bros. Entertainment.
The UHDA’s Ultra HD Premium logo can be found on products, content and services that comply with performance metrics for resolution, High Dynamic Range (HDR), peak luminance, black levels and wide colour gamut among others. HDAnywhere becomes the first brand to represent ‘in-between’ source and display device suppliers.
HDA recently launched the MAX series of Ultra HD Premium compatible products that support 4K/60 8bit 4:4:4 and 4K/60 10bit 4:2:0 HDR10 over a single Cat6 cable. The first HDA MAX items are an 18G HDMI 2.0 spec matrix switcher and 18G-over-HDBaseT long-range HDMI extender with ‘Tipping Point Compression’ (TPC). TPC makes it possible to transmit 600MHz/18G content down HDBaseT’s constricted 10.2G pipe using very light compression, meaning there is no visible difference in video quality while TPC is active. Compression only becomes active when the input data rate tips over the 10.2G threshold, ergo the ‘tipping point’.
“HDA multiroom systems provide the most fluid and flexible TV viewing experience, without losing a single pixel of picture quality at premium Ultra HD resolutions,” says HDA Founder Chris Pinder. “The HDA brand mission of changing the relationship people have with AV in their homes is totally in sync with the UHDA’s ultimate goal of providing a better in-home viewing experience to the consumer. HDA are eager to take an active role in the Alliance’s collaborative efforts to deliver a premium entertainment experience throughout the Ultra HD ecosystem.”